Saturday, June 23, 2012

Social Networking Vs Social Engineering

By Sanjay Pinto

 “Let Me Be Me.” That’s how a young friend recently  tried reasoning with her parents who asked her to either ‘censor’ her facebook content or deactivate her account. Why? Because they had just launched their daughter dear in the marriage market. The vivacious  twenty  four year old corporate executive has been a regular face on the party circuit  with loads of pictures shared on her wall and separate albums. The diktat meant no mini skirts  ‘on record’ and worse, rationing of male friends online! And there’s  a  supposed  reason for the hypocrisy – ‘How can you pose for your prospective in laws in your party wear?’ The shocked girl could have merely tinkered with her privacy settings but chose to give up and delete her account.

Coincidentally, the same week, I came across another instance of  stone age logic. A close relative who had marriage alliance offers from many a suitable boy was stunned out of her wits when the families of some of the aspiring  grooms looked up her facebook profile and sniffed out her brother in law’s wall posts about a particular religious festival.  That her elder sister had married out of the religion was unashamedly cited as  a ground for disqualification. To put it bluntly, an inter-religious love marriage was construed as a not so favourable character certificate for the family. The girl’s mother has now altered the profile with a caveat to keep bigots at bay.

Notice that these ‘rules’ are not gender neutral? It’s an extension of those chauvinistic advertisements that seek ‘fair, slim, beautiful, educated, talented girls’ for a boy who may well look like the back of a bus, smokes like a chimney and drinks till the cows come home. And how can I forget, who also specialises in hiding behind mama’s apron as his folks ring the auction bell.

From their very inception, social networking sites have been synonymous with social engineering. Privacy has not been a major concern for many youngsters. After all, how many users change their passwords periodically or disable wall posts or control who can see their updates or albums? But when a sizeable chunk of elders insist on matrimonial advertisements  carrying links to not just  linkedin  but  facebook  as well; that’s if they don’t hire detectives for social media snooping, it’s time for right thinking, liberal, independent minded facebookers to stop giving in to these regressive  antics. There’s a little bit of ‘Dhoble’ in many people! And it must be snuffed out.

A positive new beginning was made on Sunday by a regional  political  outfit in Tamilnadu that ironically was in the forefront of moral policing in the not too distant past. Recognising the power and reach of the social media, the party organised a full day workshop on the subject for its members,  inviting among others, an academician from a foreign university. The exercise was enough to whet their appetite for more. So in the next few weeks, a full fledged  training programme is being  organised for the party by a well known online messiah. Change seems the only constant.

Talking of  politicians hopping on to the social media bandwagon,  what about  Mamata Banerjee making her debut on facebook with a sales pitch for Abdul Kalam?  Trinamool spokesperson and quiz master Derek O’Brien apparently asked Didi all the right questions and pitched in with answers too. Although Kalam chose to pass the offer, the new entrant seems poised to put her new find to good use. So the next time the mercurial West Bengal Chief Minister walks out of an interview, just check her facebook wall! Because the game may not be over!

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